U.S. Department of the Army

Communications in the military has always been a complex, multi-faceted, mission critical function. From achieving information superiority over the enemy to right sizing resources, communications has been viewed in terms of immediate, far-reaching impacts and the ability to "command and control." However, information technology has changed the playing field and has created an urgency for communications and organizational change. Every soldier needs to understand new technology and have the ability to "fight upon arrival." The Department of Defense (DoD) is engaged in a massive technology transformation with communications at the core.

Why This Matters To You

Understanding that change doesn't come easily and the best technology fails unless people change, too, Phase One incorporates communications and change management into each step of the process. Clearly, communication is at the heart of change-building awareness, educating, and creating buy-in for those programs that will make a difference.

Phase One has a team of strategic communications experts who work in tandem with technology teams developing change management strategies, strategic communications plans, and leadership messaging to ensure that changes are communicated throughout the organization.

No place could this be more important than in support of our soldiers. In an organization as large as the Army, every technology change is big. But nothing is as big as communicating to soldiers that they have universal access their applications, data, collaboration and training sites, as well as one email address for all of their career-keeping them connected.

How We Helped

The Phase One Communications Team understands the necessity and importance of its mission to develop a comprehensive, multi-channel communications strategy to facilitate the Army's IT Transformation; a project that touches every soldier and IT asset world-wide. This team provides world-class, industry proven expertise in organizational change and strategic communications, while creating an overall framework for managing and coordinating communications over the lifecycle of the Army CIO/G-6 Information Enterprise Transformation.

The technical prowess of this team is evident in their successful set-up, design, and management of three CIO/G-6 Transformation sites and corresponding wikis and blogs that provide maximum exposure and awareness across the Army.

Through Phase One team efforts, the Army CIO was also an early adopter of social media. When the Army CIO required feedback on his organization's efforts, the Phase One Communications team was selected to interview senior army leaders across 14 organizations because they had the proven skills required to support this complex and dynamic organization.